The final game of the American football season, the “Big Game,” is one of the most watched annual sporting events in the world. In any given year it commands over 100 million viewers. But not everyone watches for the joy of sport: The ads that run during commercial breaks have become one of the event’s biggest attractions.

While most of these viewers still reside in North America, the game’s popularity has been steadily rising throughout the world. Broadcasts of the Big Game have expanded to over 170 countries and air in 30 different languages. This offers brands the opportunity to gain a worldwide audience during the uniquely American event.

 

 

Today’s customers have come to expect relevant, personalized brand experiences—and understandably so. With the average person generating 1.7 megabytes of data every second, there’s no excuse for failing to develop a deep understanding of their desires. However, many brands still struggle to create messaging that really speaks to their customers.

In order to stand apart, you need a data-driven marketing strategy that adapts to your customers’ ever-changing needs and preferences. 

(Ghost written for Vistatec)

 

Entering new geographical markets is one of the most popular ways to grow, second only to mergers and acquisitions (M&As). Yet, to succeed, brands typically need to adapt their products or services to appeal to buyers in those regional markets. And that requires undergoing a process known as localization. While translation makes content accessible in the local language(s), localization goes further by adapting it to another culture.

These changes give the localized product or service a “local” look and feel, which, when done right, improves brand recall, increases trust, and boosts sales. When done wrong, it can damage the brand’s image or, worse—credibility.

 
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Image by Jeswin Thomas
Graphic Designers

BLOGS/EDITORIAL PORTFOLIO

LANGUAGE SERVICES,  TECH, & UX DESIGN

 When you hire a copywriter, you want someone who understands your business.  So, why am I qualified ?  Because I: 

  • Translated web copy - I understand the challenges of adapting your message.  

  • Developed  successful brand strategies for  startups and established companies - I can bring out your unique voice. 

  • Collaborated  with designers and have some design experience myself -  I know the importance of marketing and design working together.

 

(For copywriting samples, click here.)

Push notifications have come a long way since the first one popped up back in 2009. No longer limited to plain text messages, push has become a powerful tool for rich, interactive customer engagement. 

Advanced features such as rich pushpush- action buttons, and Push Stories help marketers capture users’ attention and drive engagement by piquing the interest of users in enticing ways. But if you want to get the most from these features, you need to know which ones to use, and when to use them. To get you started, let’s take a look at a few of push’s game-changing features, and how they can enhance your marketing campaigns.

American Sign Language (ASL) interpreting has a diversity problem. Nationwide, 85% of interpreters identify as white and just 15% identify as a racial or ethnic minority. This demographic makeup stands in stark contrast to the broader U.S. population, which according to the 2020 Census, is 61.6% white. From barriers due to differences in dialects to issues of implicit trust, a lack of diversity among ASL interpreters poses major challenges within increasingly diverse Deaf communities.

 

Here are just three reasons why diversity matters in ASL interpreting:

Email has always been a steady, highly effective messaging channel, but the rise of new customer engagement and campaign orchestration functionality over the past decade has made it possible to use this tool in smarter, more targeted ways—and reap the benefits of smart user outreach.The days of “batch-and-blast” messages are over, and email has become data-driven, dynamic, and personalized. If your emails don’t check all three boxes, it’s time to re-think what you’re sending. But don’t worry. It’s easier to update your strategy than you think.

 

By taking a crawl, walk, run approach, you’ll learn how to send relevant, personalized emails that seamlessly integrate with the rest of your cross-channel strategy. Here’s how to do it in three simple stages.