The final game of the American football season, the “Big Game,” is one of the most watched annual sporting events in the world. In any given year it commands over 100 million viewers. But not everyone watches for the joy of sport: The ads that run during commercial breaks have become one of the event’s biggest attractions.
While most of these viewers still reside in North America, the game’s popularity has been steadily rising throughout the world. Broadcasts of the Big Game have expanded to over 170 countries and air in 30 different languages. This offers brands the opportunity to gain a worldwide audience during the uniquely American event.
Globalization has transformed the world into a highly connected, interdependent place. As a result, more goods and services are available to more people than ever—often at lower prices. Yet despite the benefits, some critics fear that globalization is destroying local cultures and creating a monoculture in their place. To better serve local consumers and combat the risk of cultural homogenization, brands are using a strategy known as glocalization.
The next billion customers are in Africa. It’s forecasted that the population of Nigeria alone will be greater than that of the United States in the next 30 years. As the continent’s population grows, so does the demand for online services. This opens a wealth of opportunities for companies that are looking to expand into new markets. Yet it also poses some unique challenges when it comes to translation and localization.
LOCALIZATION, & INTERNATIONAL MARKETING
When you hire a copywriter, you want someone who understands your business. So, why am I qualified ? Because I:
Translated web content - I understand the challenges of adapting your message.
Developed successful content strategies for international companies - I can bring out your unique voice.
Collaborated with designers and have some design experience myself - I know the importance of marketing and design working together.
(For copywriting samples, click here.)
Machine learning is all around us. From voice search to music recommendations, you likely enjoy the benefits in everyday life. However, for this to happen there needs to be machine learning model training: a continuous process where the machine is fed algorithms to automatically learn patterns based on the data received. This process allows a machine learning model to learn on its own. And that's where data annotation comes in.
Everyone wants to feel like they belong. Yet, according to a 2021 McKinsey & Company survey, 51% of employees who quit their job did so because they lacked a sense of belonging. And 46% cited a desire to work with people who trust and care for each other. So, how can corporate cultures foster the sense of belonging employees crave?
Global expansion offers a wealth of opportunities. Yet like any business endeavor, it’s fraught with risks and challenges. From local laws to language barriers, companies that “go global” must learn to navigate new markets. So, it should come as no surprise that even leading companies have failed international expansion attempts. Fortunately, you can increase your odds of success with some strategic planning.