Marketing Translation Checklist
How to Ensure You Hire the Right Translator
Marketing translations pose a unique set of challenges. What may seem playful or ironic in one language may be nonsensical or offense in another. To get the message across, a translator may need to significantly change the copy (a process known as transcreation.)
That's why you need someone who understands the language, copywriting, and the nuances of the local culture. Download the checklist (PDF) below to ensure your next marketing translator is the right marketing translator.