Freelance Copywriter for Cloud, Data & SaaS

Creative copy that moves

When I started out in marketing, colleagues noted that I observed and processed things first. That I took in all the details before resurfacing with ideas. And I thought, "How else would I do it?"

I combine that cognitive style with creativity and product-led thinking to help Cloud, Data, and SaaS teams turn complex products into copy that moves. From website copy to onboarding flows, product guides, and case studies, I create experiences that make technical products feel effortless.

Along the way, I’ve partnered with brands like Braze, Mixpanel, and Regal.io, refining messaging that aligns teams, builds trust, and scales across channels.

Today, I help growth-minded teams develop messaging that’s intuitive, creative, and impactful. Products become clear, and users move seamlessly from curiosity to action. Every word counts. And every message inspires.

Ready to bring your message to the surface?

Send me a quick email to get started!

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HERE'S WHAT I CAN DO FOR YOU

ACTIVATE MORE USERS WITH CLEAR MESSAGING

Your website only gets one shot at a first impression. If visitors don’t “get it” right away, they’re gone. User-friendly copy makes your product click instantly, so more people sign up instead of bouncing.

Clarify Your Message

CONVERT TRIALS INTO PAYING CUSTOMERS

A free trial is just the beginning. To seal the deal, prospects need proof. Case studies and customer stories show them what success really looks like with your product — and why they shouldn’t look anywhere else. Give trial users the confidence to buy when you…

Prove Your Value

EXPAND ACCOUNTS WITH CONTENT THAT GUIDES

Growth doesn’t end at sign-up. The right content nudges customers deeper into your product, helps them stick around longer, and makes upgrades feel like the obvious next step. Unlock expansion opportunities when you...

Guide Your Users

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CONTENT THAT FUELS LOYALTY

Words can make your product irresistible. The right content clears friction, sparks action, and keeps users coming back for more. I help growth-focused teams turn interest into adoption, trials into buyers, and clicks into loyal fans.

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CLIENT WINS

An international corporate services firm needed to rebrand to stand out against its two biggest competitors. I developed a new brand voice, style guide, and content strategy that increased traffic by 15% and helped the company break into new markets.

TESTIMONIALS

"Working with Jennifer was a breeze. She was on time, communicative, and needed almost no onboarding to get up to speed. Even with limited details and resources, she quickly understood the project and delivered great work with minimal revisions. She wrote web pages that just worked, no hand-holding needed."

~ Brittany Sudlow, Marketing Director @ Mixpanel

FEATURED WORK

See how I help brands like Braze and Mixpanel turn users into loyal customers. Through data-driven insights and storytelling, I create content that grabs attention, drives activation, and fuels growth while keeping each brand’s voice front and center.

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