Mixpanel wanted to break out the Teams and Industries sections of their website to more drive traffic and show off the platform's versatility . I worked with the Product team to write copy for nine new web pages and optimized them for SEO.​

Teams: Product, Data, Marketing, Engineering

Industries: B2B, Healthcare, Finance, 

Ecommerce, Media & Entertainment 

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Mixpanel wanted to highlight the product analytics platform's  superior performance. I collaborated with the product and sales teams to write copy for the landing page and sales collateral.

I ghost-wrote this feature launch guide for Braze, explaining how their new Feature Flags tool helps marketing, product, and engineering teams work together more effectively. The piece walks through real use cases and shows how to turn a technical feature into clear business value for different teams.

I collaborated with Braze to develop a Snowflake integration guide, providing content strategy and design direction. This product guide shows how brands can break down data silos and build agile data ecosystems to engage customers in real-time.​

I wrote this detailed case study for Aquient (now part of K2 Partnering Solutions), showing how Thailand's leading insurance broker used Salesforce to automate customer journeys and boost online sales. The piece breaks down their strategy, challenges, and results—including 72,000 new customers and 16,000 retained customers.

I created a nurture email sequence for Venga Global (now part of Argos Multilingual) to help HR professionals tasked with a global rollout. The sequence guides the recipient through the software localization process vendor and highlights why they should work with Venga. I outlined the email workflow, provided guidance on design, and wrote the five-email sequence.

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