Mixpanel wanted to expand their Industries and Teams sections to better demonstrate how the platform helps companies understand customer behavior and drive deeper engagement. I worked closely with the Product team to develop copy for nine new pages—showcasing high-value use cases, supporting SEO goals, and helping prospects quickly see how Mixpanel connects insights to growth.​

Industries: B2B SaaS, Ecommerce, Finance,

Healthcare,  Media & Entertainment 

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Teams: Product, Data, Marketing, Engineering

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Mixpanel wanted to spotlight how its real-time analytics platform helps teams quickly understand what drives customer engagement and product adoption. I collaborated with the Product team to craft copy for a new landing page and sales one-sheet, positioning performance as a catalyst for better decisions and faster growth.  

I wrote this webinar teaser for Braze, highlighting how brands like KFC and CVS are strengthening customer loyalty through personalized, connected experiences. It draws on real strategies and quotes from brand leaders to show how customer engagement platforms can turn smarter personalization into measurable retention and growth.

I partnered with Braze to create this Shopify integration guide, providing content strategy and messaging support. It shows retail and ecommerce brands how to leverage zero- and first-party data to deliver compliant, personalized customer experiences. It’s designed to help them reach, engage, and retain customers as digital behaviors and privacy standards continue to evolve.​

I wrote this detailed case study for Aquient (now part of K2 Partnering Solutions), highlighting how Thailand’s leading insurance broker leveraged Salesforce to automate customer journeys and enhance engagement across digital touchpoints. The piece walks through their strategy, challenges, and results—including 72,000 new customers and 16,000 retained customers—demonstrating how smarter CX automation drives measurable growth.

I developed a series of targeted email campaigns for Pimberly, a PIM platform to help their U.S. sales team engage ecommerce prospects. The emails focused on demonstrating platform value, addressing common pain points, and driving responses. They show how strategic messaging can nurture leads and support revenue growth.​