I partnered with Mixpanel’s Product team to differentiate messaging for multiple audiences. By digging into how different teams and industries use the platform, we translated complex functionality into audience-specific stories. This helped highlight who benefits, how the platform works in real-world scenarios, and demonstrate  value at a glance.​

Industries: B2B SaaS, Ecommerce, Finance,

Healthcare,  Media & Entertainment 

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Teams: Product, Data, Marketing, Engineering

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I wrote this bylined explainer for Braze’s Resources library. I broke down how location targeting, geofencing, and beacons work, and how brands use them to drive real‑world customer engagement.

I ghost wrote this launch piece for the Director of Product Marketing at Braze. I drew from technical documentation to explain how Feature Flags work and how teams can use them to experiment, reduce risk, and improve customer experiences.

I teamed up with Mixpanel’s Product team to create a landing page and sales one-sheet that show how the platform helps teams make sense of real-time data. Together, we turned technical details into messaging that explains how it works in practice and why it beats the competition.

I wrote a detailed case study for Aquient (now part of K2 Partnering Solutions) that tells the story of how Thailand’s leading insurance broker streamlined customer interactions and reimagined their journeys with Salesforce. The piece highlights the strategy, the challenges they faced, and the solutions implemented. It shows how thoughtful planning and execution delivered meaningful results, including thousands of new and retained customers.

I developed a series of email campaigns for Pimberly, a PIM platform to help their U.S. sales team demonstrate how it solves real-world challenges for ecommerce teams. The emails turn product value and common pain points into clear messaging, making it easy for prospects to understand how the platform fits their needs.​