The final game of the American football season, the “Big Game,” is one of the most watched annual sporting events in the world. In any given year it commands over 100 million viewers. But not everyone watches for the joy of sport: The ads that run during commercial breaks have become one of the event’s biggest attractions.
The stakes for brands who want to capture that audience are higher than ever. Why? Because a 30-second ad spot during the U.S. broadcast cost between $5.8 and $6.2 million in 2022...
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For most brands, the messaging channels they depend on to keep their customers engaged are out-of-product ones capable of reaching beyond the app or website to capture users’ attention—think email, SMS, or push notifications. But these channels can only support a subset of the use cases needed to drive strong long-term results; according to Braze research, US consumers who received a mix of out-of-product and in-product messages saw a 40% increase in sessions, a 25% rise in purchases, and 19% longer average user lifetimes.
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The insurance consumer journey starts online—often with search. Yet despite ranking #1 on Google, Thailand’s leading insurance broker, TQM, knew they were missing opportunities to increase online sales and reduce acquisition costs.
They needed a frictionless online-offline customer experience that would keep customers engaged throughout the buying process and beyond. Without one, the company wouldn’t be able to optimise customer acquisition, improve retention, and maximise upselling and cross-selling opportunities.
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When you hire a copywriter, you want someone who understands your business. So, why am I qualified ? Because I:
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Translated web content - I understand the challenges of adapting your message.
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The next billion customers are in Africa. It’s forecasted that the population of Nigeria alone will be greater than that of the United States in the next 30 years. As the continent’s population grows, so does the demand for online services. This opens a wealth of opportunities for companies that are looking to expand into new markets. Yet it also poses some unique challenges when it comes to translation and localization.
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With an ever-growing list of streaming services, viewers certainly don’t lack entertainment options. Yet despite what seems like a new launch every month, the average American subscriber still only watches 3.4 of these services. So, how can brands capture audiences in this increasingly crowded market? First and foremost, you need to produce high-quality streaming content. But in order to keep viewers on the platform, you need a messaging strategy that builds brand loyalty through reminders, recommendations, and more. That’s where connected TV notifications come in.
Personalization is key for retail and eCommerce success. Today’s customers expect shopping experiences that are tailored to their unique preferences, with 80% reporting that they want personalization from retailers. And until recently, brands relied on third-party data to power these experiences. However, over the past two years, privacy-related changes driven by tech giants like Apple and Google have led to an industry-wide shift toward the use of first-party data instead.
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