The final game of the American football season, the “Big Game,” is one of the most watched annual sporting events in the world. In any given year it commands over 100 million viewers. But not everyone watches for the joy of sport: The ads that run during commercial breaks have become one of the event’s biggest attractions.
While most of these viewers still reside in North America, the game’s popularity has been steadily rising throughout the world.
Today, ChatGPT dominates the conversation about artificial intelligence's impact on the language industry. However, experimentation with AI began in the 1950s with the development of machine translation (MT). These early systems used rule-based approaches and relied on linguistic rules and dictionaries to translate text from one language to another.
Over the years, AI technology advanced significantly, leading to the emergence of statistical machine translation (SMT) in the 1990s. SMT systems like Google Translate used statistical models trained on large bilingual corpora to improve translation accuracy...
Customers have come to expect relevant, personalized brand experiences—and understandably so. With the average person generating 1.7 megabytes of data every second, there’s no excuse for failing to develop a deep understanding of their desires. However, many brands still struggle to create messaging that really speaks to their customers.
In order to stand apart, you need a data-driven marketing strategy that adapts to your customers’ ever-changing needs and preferences.
BLOGS/THOUGHT LEADERSHIP PORTFOLIO
TRASLATION & LOCALIZATION, MARTECH, AND RETAIL SAAS
When you hire a copywriter, you want someone who understands your business. So, why am I qualified ? Because I:
Translated web content - I understand the challenges of adapting your message.
Developed successful content strategies for international companies - I can bring out your unique voice.
Collaborated with designers and have some design experience myself - I know the importance of marketing and design working together.
(For copywriting samples, click here.)
The next billion customers are in Africa. It’s forecasted that the population of Nigeria alone will be greater than that of the United States in the next 30 years. As the continent’s population grows, so does the demand for online services. This opens a wealth of opportunities for companies that are looking to expand into new markets. Yet it also poses some unique challenges when it comes to translation and localization.
Building a global brand is easier than ever in the era of digital transformation. Over the past 15 years, the internet has made it possible to expand internationally without a physical presence in each market. Companies like Airbnb and Uber, for example, have quickly become household names worldwide with their digital-first approach...
When Braze first launched Canvas, the plan was always to keep iterating on the original version in order to help drive more value for our customers. The challenge wasn’t deciding if Braze should update and adjust Canvas going forward; it was understanding how best to evolve this feature to maximize the positive impact that it can have on customer engagement.