The final game of the American football season, the “Big Game,” is one of the most watched annual sporting events in the world. In any given year it commands over 100 million viewers. But not everyone watches for the joy of sport: The ads that run during commercial breaks have become one of the event’s biggest attractions.
The stakes for brands who want to capture that audience are higher than ever. Why? A 30-second ad spot during the U.S. broadcast costs around $7 million in 2025.
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Corporate sustainability isn’t a passing trend—it’s a necessity. As climate change and other environmental issues intensify, businesses have an obligation to reduce their impact on the planet. That includes investing in renewable energy, reducing waste, and creating supply chains that prioritize the environment.
Sustainable technologies can help you achieve these goals but are not always suitable for every market. Linguistic, cultural, and environmental differences can all impact whether a solution works in a particular region. To maximize success and adoption, you must understand local conditions and tailor the technology to them.
Raise your hand if you have seen the “Are you still watching?” prompt after streaming your favorite show for hours. Whether it’s an old favorite, or a new series that just dropped, binge-worthy content is the lifeblood of streaming services.
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Even the most popular content needs a comprehensive engagement strategy to maintain long-term success in an increasingly crowded streaming space. Developing that strategy requires a mix of personalization, artificial intelligence (AI), machine learning (ML), and well-timed messaging.
CUSTOMER STORIES & THOUGHT LEADERSHIP
SaaS and Sustainability
Great content isn’t just words on a page. It builds trust, engages decision-makers, and supports business growth. That’s why I focus on storytelling that connects with your audience and reinforces your expertise.
Here’s how I help brands stand out:
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Translate complex topics like AI, data analytics, and corporate sustainability into engaging, accessible content.
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Develop thought leadership pieces that showcase industry expertise and drive real business results.
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Bridge global markets, product design, and cross-cultural communication to deliver content that connects with audiences.
(Looking for web or marketing copy? Click here.)
The next billion customers are in Africa. It’s forecasted that the population of Nigeria alone will be greater than that of the United States in the next 30 years. As the continent’s population grows, so does the demand for online services. This opens a wealth of opportunities for companies that are looking to expand into new markets. Yet it also poses some unique challenges when it comes to translation and localization.
Retail Solutions Inc. (RSi) faced two major challenges: reducing churn and curing leaky bucket syndrome. Yet the SaaS company, which offers data management, business intelligence, and point of sale applications, had so many siloed systems that it was difficult to develop processes that would allow teams to tackle them.
The team needed a tool that would help them understand the health of their customers and would allow account management via the customer success and sales organization.
The insurance consumer journey starts online—often with search. Yet despite ranking #1 on Google, Thailand’s leading insurance broker knew they were missing opportunities to increase online sales and reduce acquisition costs.
They needed a frictionless online-offline customer experience that would keep customers engaged throughout the buying process and beyond. Without one, the company wouldn’t be able to optimize customer acquisition, improve retention, and maximize upselling and cross-selling opportunities.