The final game of the American football season, the “Big Game,” is one of the most watched annual sporting events in the world. In any given year it commands over 100 million viewers. But not everyone watches for the joy of sport: The ads that run during commercial breaks have become one of the event’s biggest attractions.
The stakes for brands who want to capture that audience are higher than ever. Why? Because a 30-second ad spot during the U.S. broadcast cost between $5.8 and $6.2 million in 2022...
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Corporate sustainability isn’t a passing trend—it’s a necessity. As climate change and other environmental issues intensify, businesses have an obligation to reduce their impact on the planet. That includes investing in renewable energy, reducing waste, and creating supply chains that prioritize the environment.
Sustainable technologies can help you achieve these goals but are not always suitable for every market. Linguistic, cultural, and environmental differences can all impact whether a solution works in a particular region. To maximize success and adoption, you must understand local conditions and tailor the technology to them.
With an ever-growing list of streaming services, viewers certainly don’t lack entertainment options. Yet despite what seems like a new launch every month, the average American subscriber still only watches 3.4 of these services. So, how can brands capture audiences in this increasingly crowded market? First and foremost, you need to produce high-quality streaming content. But in order to keep viewers on the platform, you need a messaging strategy that builds brand loyalty through reminders, recommendations, and more. That’s where connected TV notifications come in.
BLOGS/THOUGHT LEADERSHIP PORTFOLIO
SaaS, Martech, & Translation and Localization
When you partner with a copywriter, you need someone who does more than string words together. You need someone who truly understands your business and your audience. So, why am I qualified ? Because I: ​
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Craft clear, compelling messaging around complex topics such as AI, data analytics, and corporate sustainability.
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Help brands connect with global audiences and drive measurable growth.
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Understand the nuances of navigating international markets, product design, and cross-cultural communication.
(For copywriting samples, click here.)
International expansion remains one of the most popular ways to grow a business. However, in order to succeed, you must first gain an in-depth understanding of the target market’s wants and needs. You’ll have to ask questions such as: would a standardized product or service be a good fit? Or would it need to be localized to appeal to local buyers? Fortunately, there’s a third option that combines the benefits of global standardization and localization.
The insurance consumer journey starts online—often with search. Yet despite ranking #1 on Google, Thailand’s leading insurance broker, TQM, knew they were missing opportunities to increase online sales and reduce acquisition costs.They needed a frictionless online-offline customer experience that would keep customers engaged throughout the buying process and beyond. Without one, the company wouldn’t be able to optimise customer acquisition, improve retention, and maximise upselling and cross-selling opportunities.
Machine learning is all around us. From voice search to music recommendations, you likely enjoy the benefits in everyday life. However, for this to happen there needs to be machine learning model training: a continuous process where the machine is fed algorithms to automatically learn patterns based on the data received. This process allows a machine learning model to learn on its own. And that’s where data annotation comes in.