Keck Marketing Ink Pen No Background.png

HI! I’m Jennifer, a creative B2B SaaS copywriter.

I help product-led growth companies turn trial users into advocates.

In school, I learned that art and business were always at odds. And only one led to a "real" career. That was tough for a kid from a creative— yet financially struggling— family.

Unsure of my path, I majored in Spanish and stumbled into marketing. That’s when I discovered creativity isn’t just for artists. The best brands connect through stories, experimentation, and authentic experiences.

So I tapped into that creative mindset to help innovative SaaS companies refine their messaging, build trust, and drive meaningful growth. Along the way, I’ve worked with data-driven brands like Braze, Mixpanel, and Regal.io—companies that lead with bold ideas and product-led strategy.

And here’s what I’ve learned: PLG is more than building an awesome product. It’s messaging that helps users see value fast. It’s onboarding that removes friction. It’s content that turns curious users into loyal advocates.

Today, I help PLG and marketing automation companies craft messaging strategies that activate users, build loyalty, and turn complex features into clear, compelling value propositions.

Ready to turn more trial users into customers? Let's talk!

Home: Welcome

HERE'S WHAT I CAN DO FOR YOU

ACTIVATE MORE USERS WITH CLEAR MESSAGING

Your website only gets one shot at a first impression. If visitors don’t “get it” right away, they’re gone. Clear, user-friendly copy makes your product click instantly — so more people sign up instead of bouncing.

Clarify Your Message

CONVERT TRIALS INTO PAYING CUSTOMERS

A free trial is just the beginning. To seal the deal, prospects need proof. Case studies and customer stories show them what success really looks like with your product — and why they shouldn’t look anywhere else. Give trial users the confidence to buy when you…

Prove Your Value

EXPAND ACCOUNTS WITH CONTENT THAT GUIDES

Growth doesn’t end at sign-up. The right content nudges customers deeper into your product, helps them stick around longer, and makes upgrades feel like the obvious next step. Unlock expansion opportunities when you...

Guide Your Users

Home: Skills

CONTENT THAT FUELS PRODUCT-LED GROWTH

Words can make your product irresistible. The right content clears friction, sparks action, and keeps users coming back for more. I help growth-focused teams turn interest into adoption, trials into buyers, and clicks into loyal fans.

Home: Projects

CLIENT WINS

An international corporate services firm needed to rebrand to stand out against its two biggest competitors. I developed a new brand voice, style guide, and content strategy that increased traffic by 15% and helped the company break into new markets.

TESTIMONIALS

"Working with Jennifer was a breeze. She was on time, communicative, and needed almost no onboarding to get up to speed. Even with limited details and resources, she quickly understood the project and delivered great work with minimal revisions. She wrote web pages that just worked, no hand-holding needed."

~ Brittany Sudlow, Marketing Director @ Mixpanel

FEATURED WORK

See how I help brands like Braze and Mixpanel turn users into loyal customers. Through data-driven insights and storytelling, I create content that grabs attention, drives activation, and fuels growth while keeping each brand’s voice front and center.

Home: Image