HI, I'M JENNIFER.
Your B2B Copywriter & Content Strategist
Specializing in Language Services, Martech, & Design
Great copy inspires action. Yet it's harder than ever to captivate, let alone motivate audiences in our content-soaked world. You need a strategy that inspires them to make that journey with your brand. Here's where I come in...
From killer content strategies to copy that converts, I'm ready to tackle your biggest marketing challenges.
My areas of expertise include: Language Services, Martech, and Design. But don't worry, I work with other industries, too. So, if you're ready to give your content a makeover...
HERE'S WHAT I CAN DO FOR YOU
BUILD BRAND AUTHORITY
Blogs aren't dead. But yours will be if your strategy hasn't evolved. Simply hitting "publish" won't launch you into the thought leadership stratosphere anymore. Find out what will...
DRIVE WEB TRAFFIC
Your website is a billboard, a storefront, and an industry library. Yet every year companies waste thousands of dollars on copy that never delivers. When you need content that keeps your audience and Google happy...
GENERATE MORE MQLs
What's better than more leads? Marketing Qualified Leads! As a marketer, you need leads you can nurture through the sales funnel. That requires the right content for the right audience at the right time. You'll stop chasing leads that never convert when you...
MINI CASE STUDIES
With a background in both B2B and B2C marketing, I’ve had the privilege of developing content strategies for clients in a range of industries. Here's the CliffsNotes version of a few of my favorites.
EDITORIAL STRATEGY
As part of a brand refresh, an international corporate services firm needed a new brand voice to attract millennials. I developed an editorial style guide that boosted blog traffic by over 10%, which resulted in 3X the engagement.
WEB CONTENT REFRESH
A children's dental practice wanted to get more leads from its website. I edited the existing content and integrated child-friendly dental terms to highlight their ability to create a positive experience for children. After the website relaunch, the practice received 200 additional new phone calls per month. (I also translated the copy for the Spanish-language version.)
OPTIMIZED MICROSITES
A nationwide retailer wanted 66 hyperlocal websites to drive foot traffic into local stores. I wrote unique content for all 66 microsites, each one optimized for SEO. Three months after the launch, the retailer requested 100 additional microsites.
I'VE WRITTEN FOR:
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