HI, I'M JENNIFER.
Copywriter. Content Strategist. Creative Problem Solver.
When it comes to marketing, creativity isn't enough. You need innovative, yet practical solutions to truly connect with your customers. That's where I come in...
As a former in-house copywriter, I know you need more from your marketing than industry awards. You need results. I help you achieve those by transforming ideas into strategies that work.
From killer content plans to copy that converts, I'm ready to take on your biggest challenges. I specialize in language services, tech, and UX design, but I work with other industries too.
So, if you're ready to give your marketing a makeover...
HERE'S WHAT I CAN DO FOR YOU
Keeping your audience engaged is harder than ever in today's content soaked world. That's why you need a plan that's dialed into what they care about most. You'll stop wasting time and money on ideas that don't work when...
BUILD BRAND AUTHORITY
Content marketing isn't dead. But yours will be if your strategy hasn't evolved. Simply hitting "publish" won't launch you into the thought leadership stratosphere anymore. Find out what will...
GENERATE MORE MQLs
What's better than more leads? Marketing Qualified Leads! As a marketer, you need leads you can nurture through the sales funnel. That requires the right content for the right audience at the right time. You'll stop chasing leads that never convert when you...
CREATE WINNING CONTENT PLANS
MINI CASE STUDIES
With a background in both B2B and B2C marketing, I’ve had the privilege of developing content strategies for clients in a range of industries. Here's the CliffsNotes version of a few of my favorites.
EDITORIAL STRATEGY
As part of a brand refresh, an international corporate services firm needed a new brand voice to attract millennials. I developed an editorial style guide that boosted blog traffic by over 10%, which resulted in 3X the engagement.
WEB CONTENT REFRESH
A children's dental practice wanted to get more leads from its website. I edited the existing content and integrated child-friendly dental terms to highlight their ability to create a positive experience for children. After the website relaunch, the practice received 200 additional new phone calls per month. (I also translated the copy for the Spanish-language version.)
OPTIMIZED MICROSITES
A nationwide retailer wanted 66 hyperlocal websites to drive foot traffic into local stores. I wrote unique content for all 66 microsites, each one optimized for SEO. Three months after the launch, the retailer requested 100 additional microsites.
I'VE WRITTEN FOR:
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