HI! I'm Jennifer, a copywriter passionate about the intersection of art, culture, and business
In school, I learned that art and business were always at odds. And only one offered a practical career. That was tough for a kid from a creative— yet financially struggling— family.
Unsure of my path, I majored in Spanish and stumbled into marketing. It wasn't until I helped rebrand a corporate services firm that I realized art and culture are essential to business. Problem was, this rarely came through in B2B messaging.
You see, B2B buyers are people first. Sure, they care about features and benefits. But they also care about design, user experience, and whether a brand aligns with their values.
Unlike most copywriters, I’ve worked closely with localization teams. So I understand the nuances of entering international markets, product design, sustainability, and cross-cultural communication. That's why I’m well-versed in developing content strategies that help you reach the right audiences, increase ROI, and drive sales.
Today, I help clients in SaaS, Martech, & Translation and Localization build lasting customer relationships. If you're ready to revamp your marketing, let's talk!
HERE'S WHAT I CAN DO FOR YOU
MINI CASE STUDIES
With a background in both B2B and B2C marketing, I’ve had the privilege of developing content strategies for clients in a range of industries. Here's the CliffsNotes version of a few of my favorites.
EDITORIAL STRATEGY
As part of a brand refresh, an international corporate services firm needed a new brand voice to attract millennials. I developed an editorial style guide that boosted blog traffic by over 10%, which resulted in 3X the engagement.
WEB CONTENT REFRESH
A children's dental practice wanted to get more leads from its website. I edited the existing content and integrated child-friendly dental terms to highlight their ability to create a positive experience for children. After the website relaunch, the practice received 200 additional new phone calls per month. (I also translated the copy for the Spanish-language version.)
OPTIMIZED MICROSITES
A nationwide retailer wanted 66 hyperlocal websites to drive foot traffic into local stores. I wrote unique content for all 66 microsites, each one optimized for SEO. Three months after the launch, the retailer requested 100 additional microsites.
I'VE WORKED WITH:
.png)
