.png)
HI, I'M JENNIFER.
Your B2B Copywriter & Marketing Consultant
Specializing in Language Services, Martech & Design
Great copy inspires action. Yet it's harder than ever to captivate, let alone motivate an audience in our content-soaked world. You need content that sets you apart from competitors and offers a new take on the topics your audience cares about most. That's where I come in...
​
I write copy that sells and keeps customers coming back. Whether you need audience-building blog posts, lead-generating white papers, or web pages that convert like crazy, I’ve got you covered.
My areas of expertise include: Language Services and Martech, and Design. But don't worry, I work with other industries, too. So, if you're ready to give your content strategy a makeover...
HERE'S WHAT I CAN DO FOR YOU
BUILD BRAND AUTHORITY
Blogs aren't dead, but yours will be if your strategy hasn't evolved. Simply hitting "publish" won't launch you into the thought leadership stratosphere anymore. Find out what will...
DRIVE WEB TRAFFIC
Your website is a billboard, a storefront, and an industry library. Yet every year companies waste thousands of dollars on content that never delivers. When you need content that keeps your audience and Google happy...
GENERATE MORE MQLs
What's better than more leads? Marketing Qualified Leads! As a marketer, you need leads you can nurture through the sales funnel. That requires the right content for the right audience at the right time. You'll stop chasing leads that never convert when you...
​
MINI CASE STUDIES
With a background in both B2B and B2C marketing, I’ve had the privilege of developing content strategies for clients in a range of industries. Here's the CliffsNotes version of a few of my favorites.
EDITORIAL STRATEGY
As part of a brand refresh, an international corporate services firm needed a new brand voice to attract millennials. I developed an editorial style guide that boosted blog traffic by over 10%, which resulted in 3X the engagement.
WEB CONTENT REFRESH
A children's dental practice wanted to get more leads from its website. I edited the existing content and integrated child-friendly dental terms to highlight their ability to create a positive experience for children. After the website relaunch, the practice received 200 additional new phone calls per month. (I also translated the copy for the Spanish-language version.)
OPTIMIZED MICROSITES
A nationwide retailer wanted 66 hyperlocal websites to drive foot traffic into local stores. I wrote unique content for all 66 microsites, each one optimized for SEO. Three months after the launch, the retailer requested 100 additional microsites.
.png)
I'VE WRITTEN FOR:
.png)
~Juliann Krikland, Local Marketing, Inc.
"Jennifer is a reliable, detail-oriented content writer, willing to take on the most difficult assignments. She has the ability to write content for various platforms, and has a strong SEO knowledge-base. I have continued to enjoy working with Jennifer when the opportunity arises, and would highly recommend her to anyone seeking content writing assistance."
​
​
"Jennifer has been a terrific writer for Miss A. She is an excellent writer, intelligent, professional, and was great to work with. She knows Atlanta well, and has created strong content about the city for my magazine. I have been very impressed with her. She has been a pleasure to to work with and manage."
​
~Andrea Rodgers, Ask Miss A
