Copywriter for Product Teams
Messaging that creates "aha" moments
Hi! I’m Jennifer, a copywriter who helps teams turn what they’ve built into copy that sells the solution.
Companies know their products. The problem is that they’re often too close to them. Copy can become a wall of features and jargon that leaves customers wondering why the product matters to them.
That’s where I come in. I get deep into the product, work with the people who know it best, and turn that knowledge into customer-facing copy. Product pages are a big part of my work, along with case studies, sales materials, and email sequences.
I work with product and marketing teams on launches and new use cases, and when needed, I work with engineering to get deeper into the product itself.
Need messaging that sells?
Endorsed by Roxy the Marketing Fox
HERE'S WHAT I CAN DO FOR YOU
HIGHLIGHT YOUR PRODUCT’S VALUE
Every product competes for attention, whether it's digital or physical.
I help you explain what your product does, why it matters, and who it's for - so buyers, users, and stakeholders just “get it.”
From product pages to one-sheets, I turn features into messaging that works.
SUPPORT ADOPTION & ENGAGEMENT
Adoption doesn’t happen accidentally.
I create product education, onboarding support, and messaging that reduces friction and builds trust over time. Your customers won’t just buy, they'll stick, expand, and advocate.
No matter the growth model, your messaging should make ongoing engagement easy.
CONTENT THAT EARNS LOYALTY
Every interaction with your product tells a story.
Thoughtful messaging makes that story easier to understand - and easier to stick with. I help product teams reduce friction, reinforce value, and turn positive experiences into long-term trust.
Read my blog for more thoughts on product storytelling, messaging, and creating unforgettable customer experiences.
PRODUCT IMACT
An international corporate services firm needed clearer positioning for its International and Nonprofit offerings to compete with larger players. I sharpened their messaging and defined a distinct voice that clarified value and differentiated their services. The result was a 15% lift in traffic and expansion into new markets.
TESTIMONIALS
"Working with Jennifer was a breeze. She was on time, communicative, and needed almost no onboarding to get up to speed. Even with limited details and resources, she quickly understood the project and delivered great work with minimal revisions. She wrote web pages that just worked, no hand-holding needed."
~ Brittany Sudlow, Marketing Director @ Mixpanel
FEATURED WORK
See how I help brands like Braze and Mixpanel bring their products to life.
I help teams turn product functionality into narratives that drive adoption while staying true to each brand’s voice.
I'VE WORKED WITH:
