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From Layoff to Launch: How I Built a Successful Freelance Copywriting Business

Updated: May 14

Every founder has an origin story. So I figured, why not share mine?

A ladder to a cloud symbolizes the freelance copywriting journey.

Here's how I built a little freelance copywriting business called Keck Marketing.


In 2018, I got laid off after working for another company with a small marketing team and an even smaller marketing budget.


I still loved writing, but I was burned out. And I imagined changing my career. Maybe I could learn welding? Yet I kept interviewing for roles I was passionate about as I watched my savings dwindle.


Then I received a message about freelancing for Healthcare.com. I’d previously worked in health insurance marketing, so it sounded like an excellent fit for now.


I enjoyed freelancing, but I didn’t know how to build a business. I’d tried it in the past, and always ended up undercharging and chasing overdue invoices. There had to be a better way. 


So I signed up for a cold emailing course that walked me through everything from pricing to prospecting.  


In April 2019, I officially launched Keck Marketing. (I figured after three generations in the U.S., our family should have our name one something.) While I’ve had my ups and downs, I’ve never looked back. 


Want to freelance but don’t know how to start? There are plenty of free resources out there. Just leave me a comment, and I’ll point you in the right direction!

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